First, let’s get one of the most-asked questions out of the way. We are NOT going to be on the floor at E3. We really have mixed feelings about E3. On the one hand it can be a great centralized way to meet press and retailers. On the other hand, it’s anti-fan. As the marketing guy, if I’m going to spend a boatload of money on a booth, videos, props, etc., I want to be able to share it with the folks who’ll geek-out on it the most – the fans! IMO, E3 could steal a page from gamescom, which is a combination of a civilized business/industry area and a showy exhibit hall that’s open to consumers. If they did that, E3 would be a no-brainer in my book.

This is the big one folks! I’m happy to announce that we will unveil the first public hands-on demo of Guild Wars 2 at gamescom in Cologne, Germany! If you want to be the first in your guild to play GW2 (and you’re in Europe), this is the show to attend. Naturally, we’ll have tons of ArenaNet staff on-hand, including studio head Mike O’Brien and German community manager Martin Kerstein, plus lots of cool activities. But let’s face it; we know it’s all about the game. We’ll have more details about the GW2 demo in the near future.