Hello, I’m Matthew Medina, one of the content designers here at ArenaNet. Like Peter Fries—who provided insights into the process behind the stunning vistas in Guild Wars 2 in an earlier blog post— I also came from the ArenaNet environment art team. I spent most of my career creating 3-D models and graphics for games, but I’ve always been interested in the storytelling aspects of game development, particularly how we communicate story and lore to players. For example, when I was still on the art team, I created a series of in-game alphabets to help immerse players in our world.